Summary: This program explains how to teach media literacy through the application of three basic facts and five key analytical questions that can be applied to any media message. This simple and highly effective approach is reinforced by insights and observations provided by important figures in the media literacy movement, including Elizabeth Thoman, Tessa Jolls, and Jeff Share, of the Center for...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
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Summary: TV and radio commercials, Web sites and banner ads, magazine ads, pop songs, photos, and even news articles and textbooks: all of them are sending messages to influence the reader/viewer/listener. How do they grab the attention? What are they selling-a product or service? a lifestyle? an ideology?-and why? Would a different media consumer interpret the message differently? This program raises...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007